We make sure your potential customers find you every time they search online

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OUR AIM

We are here to trigger interest & excitement among your potential customers while you continue to cater to your existing customers, thereby rapidly increasing your profits.

A local agency with a global state of mind. btitle1

Founded in 2014 January, Boost Metrics is a network of skilled individuals, each bringing
Something unique and valuable to the table. With an ever growing passion that drives us to excel,
we seek to assist global companies and brands in enhancing or rather establishing their online
Presence. Our endlessly curious team specializes in various business areas to give you the best strategic solution
for you. We share the common interest of success + passion just as you.

btitle1In every element & concept we
bring forth has a business-minded purpose.

We take your brand, vision and marketing strategy to formulate a tailor-made solution that will take your business from good to Fantastic!

Your business success is our #1 priority; therefore all your issues and obstacles will be carefully tackled by us, since we are equally obsessed with your success.

Market Research > Strategy Formulation > Strategy Implementation

Research & Strategy

Identify core strengths and weaknesses.
Enhance Brand awareness
Digital road mapping
Content planning

Branding

Search Engine Optimization

Development

Advertising Campaigns
Website Design
Logo Design & Branding
Print Design

Content & Social Media

Responsive Websites
Custom Integrations
Direct Mailing


Online Advertising

Web applications
Marketing Strategies

Search Domination

Search Engine Optimization

Reputation Management

Professional and ethical customer approach.

Consulting

Inbound & Outbound marketing
Email marketing
Enhance


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A Simple Guide to
Organic SEO

Professional SEO advices that help website owners to increase organic search drastically and compete for 1st page rankings of highly competitive keywords.
Download

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Content Marketing Tips
– Coming Soon

Professional Content Marketing Tips that help website owners to increase organic search drastically and compete for 1st page rankings of highly competitive keywords.
Download

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A Simple Guide to Digital Marketing
– Coming Soon

Professional Online Marketing that help website owners to increase organic search drastically and compete for 1st page rankings of highly competitive keywords.
Download

Latest Blog Posts

Smart SEO Practice

Pattern Matching; A Smart SEO Practice That Few Practitioners Have Embraced

The fact that Google and other major search engines value high quality content is no secret. Every SEO practitioner will tell you that if you want your site to get top ranking, attract massive organic traffic, and maintain that status for a while, then you must have the right content in your pages. But what you are hardly told, is this; how does Google determine what is high quality, or not? I mean, Google doesn’t have a mind that can make an objective pinion like yea, this is really nice to read, or oops, what a boring read that was! In this post, I wish to dwell on a SEO practice that is rarely utilized by most despite its immense benefits; pattern matching.

Look at it this way;

Google uses a complex set of algorithms to form impressions, opinions, and to decide what high quality is, and what is not. Think of these algorithms like a pack of sniffer dogs, always guided by the scent. Likewise, Google algorithms are always on the lookout for specific signals and patterns. Over the years, Google has become expert at identifying patterns that are associated with good quality, and those associated with bad quality! Therefore, content gets sieved and filtered, and finally gets categorized. Positive categorization means top ranking, while negative categorization may mean a warning, a penalty, or your site being entirely brought down. In a world where Google indexes are getting more complex by the day, pattern matching is a quick, smart way to make yourself easy to spot, and be on top of the search results.

There are different ways in which pattern matching can be utilized in SEO practices;

  • Keyword matching; when designing your keyword, you want to think of related keywords. Even when you look at Google, you’ll see that it offers visitors an auto suggestion the moment they start typing. Even below the pages during a search, there are suggestions of phrases related to your search. Thus by embracing the use of keywords in various forms including in past tense, with different appendages, and so on so forth; doing so is a great way to send signals that the pattern matching tools in Google can quickly identify and point out.
  • What is, then Keyword’ formula; if you take a quick look on most of the sites on the first pages of Google, most have one thing in common; they all take the approach of a question, followed by a quick answer. Google knows very well that people browse looking for answers and definitions and if your pages are patterned in a way that instantly offers visitors a quick, ready answer, then you will find yourself getting top ranked right away.
  • Backlinking; this is also a great way to position your site in a way that’s easy to spot by Google. Depending on the topic or theme that you’re writing about, you can select some links that are related or with a similar message. The only important thing to ensure is that the links you pick are authoritative, and of trusted sites. When Google crawling tools are on the prowl, looking for sites that can help answer a certain query or question, backlinks play a big role. If Google can find you on the same field/ category with the URL links you’ve picked for your post, and they find that you have fulfilled other SEO basics and requirements, there’s no reason why you won’t be ranked at the very top!
  • URL deconstruction; during the deconstruction of the URL, the keyword is replaced with a token name that matches with a certain URL pattern. Tokens are supplementary symbols that are found in every URL pattern. The URL deconstruction should apply to all pages and maintain uniformity so that Google can find it easy to categorize them all in one folder.

In summary;

Pattern matching in SEO is one of the most unexploited tools, and many practitioners tend to trivialize its importance. But in the real sense, it is a smart and clever way to meet Google halfway, rather than just sit pretty and wait for Google to find you!

Conclusion;

Anything still unclear about pattern Matching? Or you have questions, or need clarifications regarding more about how to make use of pattern matching? Feel free to drop an email business@boostmetrics.biz.

budget online marketing

4 Awesome Tips for Digital Marketing On a Tight Budget

Ever since Boost Metrics was founded, we have always strived to work with both large and small businesses, helping them gain a robust, unrivaled online presence. We have helped numerous businesses gain a foothold on this new online frontier, where the battle for profits and customers is now being fought. One thing that we have observed over the years is the fear, and hesitation that most individuals and businesses have in trying out digital marketing! Some are intimidated by the very term “Digital Marketing”; it instantly conjures up images of complex gadgets, technology, etc. Others assume that it costs so much $$$ that there is no need to even give it a try. Yet, all of them agree on the importance and benefits of having a proper digital marketing campaign!

It is our job as SEO and digital marketing consultants to help bridge this gap, and to demystify these myths!

Below, we have compiled 4 awesome tips on how you can pull through an effective digital marketing campaign in 2016, on a tight budget;

  • Identify your objectives; whether yours is a large business with sufficient resources for the marketing campaign, or a small one that is just starting up, the first thing you’ll need to do is to have clear objectives. What do you aim to achieve with your digital marketing campaign? Is it brand awareness that you wish to achieve? Or increase your customer base per month? Or is it the existing clients that you wish to serve better? Once you have a clear definition of your objectives, it becomes easier to develop the correct strategy for getting the job done.
  • Past efforts should be evaluated; there’s an old saying in English that doing the same thing and expecting different results is madness. Now, what marketing efforts did you try out last year, and were they fruitful? You want to be sure of what efforts are yielding results and profitability, which are taking so much time and resources but aren’t yielding much, or which you are yet to fully exhaust. Whether it’s tweeting, blogging, having your customers subscribe to emails and journals; whatever efforts you have tried previously, you must evaluate each carefully and decide whether there’s sense in continuing, or it’s time to employ different tactics.
  • Compare your efforts with Competitors; this is a very effective tip, that doesn’t require any money or resources to conduct! If your business deals in a certain brand or service, it doesn’t hurt to visit sites of your competitors. See the marketing language they use to woo customers, whether they give discounts, bonuses to their loyal customers; take note and come up with something more enticing! Basically, take note of what they are doing or not doing, and do it better! Besides, checking out what your competitors are doing enables you to take note of the current market trends.
  • Be consistent; regardless of whether you are working on a tight budget or not, always be consistent in terms of the message you are passing across. The content you feed your target clients and customers on email newsletters, on social media, should be consistent. We have observed businesses that were too impatient, trying to craft a marketing message today, replacing it next month, then deciding that another would even be better after 3 months; all that this will do is to confuse the consumer! There is a reason why the same TV ads would run on TV the whole day, whole week, whole month, without being altered! It’s all a psychological game; consistency leads to familiarity, and when consumers feel familiar with your brand, they will feel comfortable and ready to try it out. They are also likely to become loyal customers once they have confidence in your brand.

Conclusion;

For all your digital marketing needs, consultancy, advice, or tips, feel free to contact Boost Metrics. We are the real pros when it comes to helping your site get more clicks, and higher conversion rates!

think global and act local

How can you think locally to go Globally?

After reading the title, I’m sure you must be confused. Heck the title sounds conflicting. How can you think locally to go Globally? Well, actually companies have been doing this in one form or another for quite some time.

A prime example of this is HSBC (Hong Kong Shanghai Bank), who in an early bank advertisement, positioned themselves as the “world’s local bank”, valuing local customs and business practices to give customers and themselves an edge.

This same approach can be adapted to digital marketing, to help you grow in your respective geo markets by adapting and catering specifically to them.

Break up your brand profiles

A lot of franchise companies are experts at this, to ensure maximum local coverage, they would break up the brands coverage and customise as per the region or country. This would include localised websites and social media profiles. These platforms can then solely focus on marketing and serving the customers in that specific geo market.

Let your ambassadors do the talking

Car companies and fast food restaurants do this all the time. This tactic goes hand in hand with the approach mentioned above. Breaking up your brand and localising it can be tough from an international perspective, so why not let your authorised dealer of franchisee handle it for you. Their local insight and cultural knowledge may be able to give you the edge your brand needs to compete in the global field on a local scale.

In terms of offsite SEO, this can be a goldmine, with your local ambassadors’ internet presence linking back to you, thereby sending link juice up the chain with their collective efforts. This in tandem to the global office’s own internet marketing efforts will make your brand a force to be reckoned with in international SERPS.

Localise with local domains

There is no better way to boost local relevance than by local domains (ccTLDS), these help build brand relevance in their specific region and can host a localised site or redirect to your global site.

These are excellent for local citations, local review and social signals which will help send link juice across the board.

Local domains and servers are a big plus in restrictive markets like China who tightly control access to international sites, in fact Yandex, the biggest search engine in China would prefer listing of verified, local domains, this means the target audience can access information about your brand without any red tape.

N.A.P will put you on the M.A.P

Going local means having a local office, showroom or shop, but if the local agent for your brand cannot be located or contacted, then people cannot purchase your product or service.

While this may seem obvious, quite a lot of companies fail to make themselves accessible in their local markets. A simple addition of the following:

  • Map pin
  • Telephone
  • Address
  • Email address
  • Social media links

Will go a long way in ensuring that people can connect with you brand. From an internet marketing perspective, having your address and related particulars online for reference will helps search engines index you better and with greater relevance. This will help a brand rank well within a particular city or zip code.

Do you speak my language?

If having multiple website is too costly and difficult manage, or you simply do not trust your franchisee’s with the task, there is a simple way to ensure your geo markets can still connect with your brand, and that is with a multi lingual website.

A multi lingual website maybe a little time consuming, but it is a great way of increasing your brands localised connectivity with multiple geo markets through one platform. This is tandem with local domains can be a powerful marketing tool.

Are you locally optimised?

Keywords make the net go round, they are the foundation of any good digital marketing campaign. But, no 2 keyword phrases are the same, make sure your brand has a localised keyword strategy for each region you tackle. Sometimes little things like misspellings and localised phrases can mean the difference between leader and loser.

So, to summarise, here is the final checklist to going global by going local:

  • Break up your brand profiles
  • Let your ambassadors do the talking
  • Localise with local domains
  • A.P will put you on the M.A.P
  • Do you speak my language?

Follow these steps and you will dominate local SEO on a global scale.

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